Case Study: Almond Breeze boosts awareness and trial at Cardrona with Brand Spanking

Almond Breeze - Customer Case Study

Almond Breeze wanted to drive awareness of its alternative milk brand in the deep south, and Brand Spanking was tasked with helping the brand connect with consumers in a memorable way. The campaign focused on sampling and product trial, using Almond Breeze chocolate, Barista Blend coffees, and porridge in a winter mountain setting.

Brand Spanking took Almond Breeze higher than ever before, activating at Cardrona Alpine Resort during the winter school holidays, Winter Games, and Gay Ski Week 2017. By serving hot samples and working with mountain cafes to stock the product, Brand Spanking drove trial and sales while creating long-lasting brand relationships and positive winter memories for customers.

Almond Breeze