Case Study: 2degrees builds retail footprint and brand awareness with Brand Spanking

2degrees - Customer Case Study

2degrees partnered with Brand Spanking as it began building its retail footprint across New Zealand and needed support to activate temporary mall kiosks before permanent stores opened. The challenge was to quickly establish retail presence in multiple locations while maintaining strong customer engagement and staffing coverage.

Brand Spanking managed and staffed temporary retail kiosks in malls nationwide, later continuing to provide retail staffing support for 2degrees stores as needed. Brand Spanking also supported 2degrees’ events strategy, helping with concept creation, project management, staffing, and collateral sourcing for university orientations, music festivals, and trade events, contributing to 2degrees’ growth in market share and brand awareness.

2degrees