Case Study: Zuma Array builds credibility and drives retail growth with Brand Potential

Zuma Array earns 75+ media placements in 8 months with Brand Potential

Zuma Array, a smart home innovator, launched a revolutionary connected lighting solution into a crowded market during the pandemic. Their challenge was to build credibility and educate audiences to position themselves as a leader reshaping connected living, as they lacked the profile needed to attract media, retail partners, and investor confidence. Brand Potential was engaged to develop a public relations strategy to address this.

Brand Potential implemented an integrated earned communications program that combined strategic media relations, founder interviews, product reviews, and experiential demonstrations. This approach successfully educated the market and built sector credibility. The results included coverage in over 75 publications with a combined audience of 59 million, new sales partnerships with major kitchen and bathroom retailers, and increased awareness among key decision-makers.

Zuma Array