Case Study: Withers Worldwide achieves 31% traffic growth with Brand Potential's Kentico DXP redesign and migration

Withers Worldwide boosts traffic 31% with Brand Potential

Withers Worldwide, a leading international law firm, faced significant challenges with its outdated, bespoke CMS which hindered its marketing team's agility and limited content quality. The rigid system required heavy developer dependency for routine updates, offered poor multilingual support, and posed a major risk to SEO during a necessary migration. Brand Potential partnered with the firm to address these issues by implementing a new Kentico DXP.

Brand Potential delivered a complete website redesign and migration to a scalable Kentico DXP, creating a flexible digital platform with multilingual support and streamlined workflows. The solution empowered the marketing team with greater control and integrated key business systems. This resulted in a 31% increase in website traffic, significant improvements in search visibility with key terms reaching the top 10, and deeper user engagement.

Withers Worldwide