Case Study: Volvo Car Netherlands builds brand preference with Brand Potential

Volvo Car Netherlands wins over younger audiences with Brand Potential and 258,000+ social reach

The customer, Volvo Car Netherlands, faced the challenge of winning over a younger, lifestyle-driven audience and making its core value of safety feel relevant and lived rather than just claimed. The vendor, Brand Potential, was tasked with launching the EX30 models and earning attention through real experiences instead of paid media.

Brand Potential created two values-led experiences: the Midsommar Getaway and the Charity Roadtrip. These allowed media and creators to live the brand's story, focusing on conscious escape and social responsibility. The results for Brand Potential included over 105 social posts, 11+ editorial pieces, and significant reach and engagement. This successfully repositioned Volvo as a stylish, sustainable brand and reframed safety as a lived value, while also deepening long-term media relationships.

Volvo Car Netherlands