Case Study: St Austell Brewery refreshes its brand and reconnects with younger audiences with Brand Potential

St Austell Brewery lifts engagement to 67% with Brand Potential

St Austell Brewery, a Cornish brewery with over 170 years of heritage, faced the challenge of remaining relevant to younger audiences while honoring its storied past. Its brand was perceived as dated and inaccessible, creating a disconnect with a new generation. The vendor, Brand Potential, was engaged to provide strategic design and creative services to reposition the brand.

Brand Potential developed the new brand idea "Brewing Great Experiences for the Generations to Come," which was supported by a visual refresh using coastal blues and copper. This solution successfully bridged the gap between heritage and innovation. The results included a significant uplift in brand perception among younger demographics, strengthened market positioning, and improved employee engagement. Brand Potential's work helped transform St Austell from a traditional brewery into a dynamic experience brand.

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