Case Study: Raymarine transforms into a digital-first brand with Brand Potential

Raymarine boosts page views 31% with Brand Potential

Raymarine, a global marine electronics leader and part of Teledyne FLIR, faced a fragmented and costly legacy web estate that was difficult to update and poorly aligned with modern customer journeys. This hampered their agility and competitiveness against rivals with mobile-optimized platforms. They partnered with Brand Potential on a digital transformation program to address these challenges and build a scalable digital foundation.

Brand Potential implemented a headless CMS platform using Kontent.ai, creating a mobile-first, multilingual experience. The solution included a reusable content model and integrated key business systems. This transformation increased page views by 31%, lifted average session duration by 365%, and reduced content publishing time from days to hours. The reusable blueprint allowed new Teledyne group sites to launch in as little as 19 days, proving the strategic impact of the solution delivered by Brand Potential.

Raymarine