Case Study: Principality Building Society achieves 172% more branch appointments with Brand Potential

Principality Building Society boosts branch appointments by 172% with Brand Potential

Principality Building Society, a major UK mutual, faced challenges with an inflexible Sitecore platform and a fragmented digital team structure. This complexity slowed down their marketing, product updates, and overall response to customer needs. To address this, they partnered with Brand Potential for a digital transformation that included migrating to the Kentico Xperience 13 platform.

Brand Potential implemented a dual-track solution, migrating the website to Kentico Xperience 13 and unifying six siloed teams into a single agile delivery function. The results were significant, including an 18% increase in savings application conversions, a 17% rise in mortgage enquiry conversions, and a massive 172% boost in branch appointment forms generated. The project also drastically reduced technical errors and cut product update cycles from five days to just one.

Principality Building Society