Case Study: Neptune celebrates 30 years and launches Broadway outdoor kitchen with Brand Potential

Neptune marks 30 years and launches Broadway with Brand Potential in a 2-day press retreat

The customer, Neptune, a British furniture and homewares retailer, faced the challenge of cutting through a crowded market to celebrate its 30th anniversary and launch its new Broadway outdoor kitchen. Their goal was to secure deep, meaningful attention from influential interiors editors, moving beyond standard product coverage. The vendor, Brand Potential, was tasked with creating a high-impact campaign.

Brand Potential designed a two-day immersive press retreat in Neptune's Wiltshire heartland. The solution fused PR, storytelling, and brand experience to transform the launch into a holistic lifestyle event, featuring live cooking demonstrations, design discussions, and craft workshops. This approach secured immediate high-value commitments from major titles like House & Garden and Red, reframing the anniversary as a homecoming and launching the Broadway with a narrative of craft and community.

Neptune