Case Study: National Physical Laboratory achieves 149% organic search growth with Brand Potential’s Kentico digital hub

National Physical Laboratory boosts organic search 149% with Brand Potential

The National Physical Laboratory (NPL), the UK's national institute for measurement science, needed a modern digital presence to support its strategic shift towards greater B2B commercial engagement. Its previous website was fragmented and created friction for users, failing to communicate its proposition clearly. Brand Potential partnered with NPL to address this challenge.

Brand Potential designed and delivered a new mobile-first website and scalable platform built on Kentico. The solution rebuilt the information architecture around user journeys, strengthened NPL's commercial proposition, and established a foundation for future marketing capabilities. The results were significant, with Brand Potential enabling a 149% increase in organic search acquisition and a 265% rise in returning visitors, while also laying the digital groundwork for commercial growth.

National Physical Laboratory