Case Study: Kenvue achieves human-centric portfolio growth with Brand Potential

Kenvue launches Gut2Know and new packaging with Brand Potential

Brand Potential partnered with Kenvue, the home of iconic consumer healthcare brands, to address a key challenge. Kenvue needed to move beyond standard category data to unlock the specific human behaviors and emotional connections that fuel long-term commercial growth across its diverse portfolio.

The solution fused deep human insight with bold strategy and expert design to transform products into trusted daily essentials. Brand Potential supported the launch of the Gut2Know app for Imodium, developed the Aveeno Calm + Restore range concept, and delivered distinctive packaging for OGX. This shifted the narrative to human-centric care, helping brands like Nicorette and Johnson’s Baby maintain their competitive edge and market-leading positions.

Kenvue