Case Study: Intertoys becomes a playful always-on content brand with Brand Potential

Intertoys marks 50 years with Brand Potential

Intertoys, a Dutch toy retailer, needed to stay relevant with a new generation of digital-native families. They initially approached Brand Potential for a TikTok campaign, but the broader challenge was to modernize the brand across all channels.

Brand Potential developed a "Play, Everywhere" strategy, starting with social-native content on TikTok and then scaling it into a full-funnel partnership. This included YouTube formats, TV commercials, out-of-home campaigns, and annual catalog photography. The solution transformed Intertoys into an always-on content brand, deepening its emotional connection with families and solidifying its role as a living part of Dutch play culture.

Intertoys