Case Study: Costa Coffee achieves a distinctive premium iced coffee launch with Brand Potential

Costa Coffee launches Velvetino for summer 2026 with Brand Potential

Costa Coffee engaged Brand Potential to help position and name a new iced latte product planned for summer 2026. Their challenge was to develop a compelling proposition that would appeal to mainstream consumers while effectively communicating the drink's unique, luxurious texture and less watery mouthfeel.

Brand Potential implemented a structured naming process involving competitive analysis, linguistic exploration, and collaborative sprints with the client's team. This resulted in the name Velvetino, which conveys smoothness, indulgence, and Italian coffee heritage. The vendor then brought the name to life through concept visualization and refined positioning. The impact was that Velvetino launched as a flagship product, providing Costa Coffee with a distinctive and ownable platform for future innovation.

Costa Coffee