Case Study: Copenhagen Distillery strengthens UK market presence with Brand Potential’s PR profiling

Copenhagen Distillery boosts UK visibility with Brand Potential and a 500K-monthly-readership Spirits Business feature

Copenhagen Distillery, a pioneering whisky maker, wanted to strengthen its presence and stand out in the crowded UK market, which is defined by heritage brands. Their challenge was to prove their credibility and innovative, science-led approach beyond just their product story. To achieve this, they partnered with the vendor Brand Potential for a PR service focused on master distiller profiling.

Brand Potential secured an exclusive interview for the master distiller on The Spirits Business podcast. They prepared a detailed briefing and ran a prep session to refine the key messages, ensuring a clear narrative that brought the brand's craft to life. Following the podcast, the story was amplified in a dedicated online article that reached over half a million monthly users. This work by Brand Potential significantly strengthened the distillery's visibility and supported its UK growth ambitions by positioning it as an innovative force in the industry.

Copenhagen Distillery