Case Study: VISIT FLORIDA achieves a 6% lift in action intent and 22% lift in ad recall with Brand Networks

VISIT FLORIDA - Customer Case Study

VISIT FLORIDA, the Sunshine State’s official tourism marketing corporation, partnered with Brand Networks to reverse a steady decline in Canadian visitors. As a not‑for‑profit representing thousands of tourism partners, VISIT FLORIDA needed a targeted strategy to entice more Canadians to plan trips to Florida.

Brand Networks executed a holistic, social‑first campaign combining PR, experiential activations, co‑op partner content, and short‑form video ads on Facebook and Instagram — including in‑stream placements, geo‑targeting around Toronto’s Union Station, TV‑syncing and a Parity Program. The effort reached over 1.5 million people and produced a 6‑point lift in action intent (vs a 2.7% historical average) and a 22‑point lift in ad recall, helping drive a resurgence in Canadian visitors.

VISIT FLORIDA

Staci Mellman

Vice President, Brand