Case Study: AT&T achieves major mobile engagement lift with Brand Networks' shake-to-reveal interstitial

The Telco company - Customer Case Study

AT&T engaged Brand Networks to launch a mobile and tablet holiday campaign that would stand out and drive shoppers to the site. The brief was to create a unique user experience that encouraged interaction with the creative and increased overall website engagement.

Brand Networks developed a rich-media interstitial with an animated snow globe that users “shake” to reveal offers, plus a tap CTA to drive more deals on the site; Android users also received haptic vibration for added immersion. The campaign generated 4.9 million impressions, achieved 7.27% tablet and 1.89% mobile engagement rates, and delivered strong Android performance—191.8% higher engagement, a 44% lift in CTR and 138% more time spent versus iOS.