Case Study: St. Frock Catches achieves 480% higher ROAS and 70% lower CPA with Brand Networks

St. Frock Catches - Customer Case Study

St. Frock Catches, an Australian women’s fashion retailer, was growing its ecommerce business but found its static retargeting ads were not contextual enough or easy to scale. The company partnered with **Brand Networks** and its platform, along with Facebook’s Dynamic Product Ads, to re-engage recent website visitors more effectively and improve retargeting performance.

**Brand Networks** helped St. Frock build a more sophisticated feed-based retargeting strategy using Dynamic Product Ads, Website Custom Audiences, and carousel ads, with testing across product sets, audiences, and creatives. The result was a much more relevant shopping experience and a major lift in performance: **ROAS increased by 480% and CPA dropped by 70%**.

St. Frock Catches

Sandradee Makejev

Director