Case Study: Domain Group achieves 30X engagement, 46X link clicks and 70% lower costs with Brand Networks' automated social advertising

Social Advertising Automation Helps Domain Rule the Roost

Domain Group, a Fairfax Media real-estate marketplace, sought to scale its content marketing by extending paid social efforts further up the funnel to drive more site traffic and new readership—doing so in a cost-efficient way that wouldn’t inflate their advertising spend.

Brand Networks deployed automation—Open Signals to auto-promote high-engagement posts and Optimize Now to shift bids and budgets in real time—so top content became ads quickly and underperformers were turned off. The result: 30× more engagement, 46× more link clicks, 70%+ lower costs on key metrics, Facebook became a top-of-funnel driver, and conversions and CPA continued to improve month over month.

Domain Group

Melina Cruickshank

Group Director, Content and Audience