Case Study: Snickers achieves 5X higher engagement with Brand Networks

Brand Networks satisfies Snickers' hunger for a game-changing campaign

Brand Networks partnered with Snickers to build a teaser ad for the brand's Super Bowl campaign, tasked with creating a game-like experience that would drive maximum engagement across desktop, tablet and mobile devices.

They launched a cross-device interactive: mobile and tablet users shook their devices to "free" a candy bar from a virtual vending machine, while desktop users repeatedly clicked a button; when the bar dropped, viewers saw a sneak preview of the Super Bowl commercial. The campaign delivered time-on-site five times the industry average, boosting user engagement and leaving the client highly satisfied.

Snickers