Case Study: GUESS Europe achieves 22M impressions and 500K engagements to raise Denim Day awareness with Brand Networks

Brand Networks Helps GUESS Fight Global Stigma

Global lifestyle brand GUESS partnered with Brand Networks to bring its Denim Day campaign — a movement to end sexual, domestic and interpersonal violence — to Italy and the wider European market. The challenge was to quickly build broad awareness, target specific audiences with tailored creative, and drive engagement and traffic to the Denim Day pledge site using social channels.

Brand Networks executed a three‑phase, two‑week Facebook campaign (awareness, pledge conversion, influencer amplification) using precision targeting, lookalike audiences and its Optimize Now engine to optimize for both awareness and clicks. The effort generated 22 million impressions, a 2% engagement rate, roughly 500,000 ad engagements and 350,000 video views, reaching millions of new advocates and creating significant online buzz.

GUESS Europe