Case Study: Acura achieves nearly double traffic and 400% higher CTR with Brand Networks' cross-device ad units

Acura - Customer Case Study

Acura partnered with Brand Networks to drive awareness for its new TLX among younger, cross‑device audiences. The challenge was that car buyers can have up to 900 digital interactions over three months and 35% of conversions occur on a different device than where the journey started, so Acura needed engaging, device‑specific creative to capture attention and move prospects down the funnel.

Brand Networks produced a suite of tailored units: mobile/tablet Cube banners, vertical video and an Orientation Responsive Video Plus (full‑screen video that matches device orientation) with CTAs, plus desktop expandable banners featuring four videos, a 360° vehicle view and dynamically populated directions to nearby dealerships. The campaign achieved a 24% traffic rate—nearly double Acura’s benchmark—and the custom video units outperformed standard pre‑roll CTR benchmarks by 400%.

Acura