Case Study: Baycrest Hospital achieves 1460% lead growth with Brand & Mortar

Baycrest Hospital grows leads 1460% with Brand & Mortar

The customer, Baycrest Hospital, faced challenges in promoting its Centre for Aging and Brain Health Innovation (CABHI) due to a niche sector with a limited audience, a lack of national brand awareness, and no dedicated landing page for a one-month campaign. The vendor, Brand & Mortar, addressed these issues using social media marketing and sponsored content.

Brand & Mortar implemented a solution using LinkedIn InMail ads to increase content reach and sponsored content to drive prospects to a custom landing page for application submissions. This strategy successfully generated a significant increase in intent-to-apply submissions, boosted brand awareness, and drove user engagement, resulting in a 1460% growth in leads versus the previous year.

Baycrest Hospital