Case Study: Siemens Canada strengthens brand positioning with Brand Matters

Siemens Canada strengthens its brand after 10 years without market research with Brand Matters

Siemens Canada faced the challenge of strengthening its brand and market positioning within the rapidly evolving technology landscape. Having not conducted formal market research in over a decade, the company needed credible insights from both internal and external audiences. They engaged the vendor Brand Matters Inc. to address this opportunity.

Brand Matters Inc. implemented a comprehensive market research approach based on their Brand Differentiation Model, conducting simultaneous primary research with customers and employees. This process identified Siemens' core competitive differentiators and utilized statistical analysis to create a loyalty index and key benchmarking tools. The solution provided a Canadian-focused and relevant brand strategy, supported structural modifications that improved efficiency, and established an ongoing relationship for internal and external brand alignment.

Siemens Canada