Case Study: Uprising of Love advances LGBTQ+ advocacy with Brand Knew

Uprising of Love launches ahead of the Olympics in just a few months with Brand Knew

Uprising of Love, a non-profit campaign supporting LGBTQ+ communities, faced the challenge of rapidly launching a major international awareness and support campaign timed with the 2014 Winter Olympics in Sochi. With only a few months to develop their brand and digital presence, they approached Brand Knew for a comprehensive digital and creative solution to build momentum and communicate their sensitive message across global audiences.

Brand Knew executed the entire digital and creative strategy, designing core brand assets, developing a website, and launching social media accounts. They utilized their proprietary Intercast technology to power Google Hangouts and drove awareness through targeted email marketing, social outreach, and compelling design to promote a benefit concert. Working within an aggressive timeline, Brand Knew successfully built international momentum for the Uprising of Love campaign.

Uprising of Love