Case Study: United Friends of the Children grows digital advocacy and fundraising with Brand Knew

United Friends of the Children grows its digital advocate base 529% with Brand Knew

United Friends of the Children, a nonprofit supporting foster youth, partnered with Brand Knew to enhance its digital presence and infuse new energy into its established mission. The challenge was to create a more cohesive brand identity to appeal to a broader, younger audience while streamlining its look across all platforms.

Brand Knew developed a refreshed visual identity, redesigned the website, and implemented a comprehensive digital strategy. This included organic and paid social media campaigns, an audience-first email strategy, and virtual fundraising events. As a result, United Friends saw a 529% increase in digital advocates, a 1,220%+ increase in social engagements, and a 129% surge in website traffic. Brand Knew's efforts also generated over 4,000 new email subscribers and successfully pivoted fundraising to virtual events during the pandemic, exceeding traditional benchmarks.

United Friends of the Children