Case Study: Student Veterans of America strengthens its brand and engages its community with Brand Knew

Student Veterans of America earns 230,000 organic impressions with Brand Knew

The customer, Student Veterans of America (SVA), faced the challenge of refreshing its brand to better reflect its large-scale influence and unify its 1,500+ chapters. The organization needed to modernize its image while retaining its tradition and project a stronger, more cohesive voice. They engaged the vendor, Brand Knew, for a comprehensive rebranding service.

Brand Knew implemented a complete brand refresh, including new logos, guidelines, and a chapter-adaptable word mark. They also shifted SVA's social media strategy to highlight member achievements and executed major event activations. Measurable results from their National Conference included over 230,000 organic social impressions and 18,000 engagements. Their peer-to-peer fundraising campaign surpassed its KPI by 1.5X and secured a $1M corporate match. Brand Knew also produced a virtual graduation ceremony that garnered 180,000 views, successfully uniting and growing SVA's community.

Student Veterans of America