Case Study: Stand Up To Cancer expands digital reach and fundraising impact with Brand Knew

Stand Up To Cancer drives $123.6M in pledges with Brand Knew

Stand Up To Cancer, a charitable program of the Entertainment Industry Foundation, approached Brand Knew to help expand its digital reach and drive engagement. The organization needed assistance with redefining its visual representation across digital platforms and streamlining its creative assets prior to its biennial fundraising telecast.

Brand Knew implemented a comprehensive social strategy and became SU2C's creative partner, managing all social assets and producing deliverables for major donor campaigns. The vendor also led a complete website rebuild, which included developing a national clinical trials database. This work contributed to the success of the 2018 televised event, which raised a record-breaking $123.6 million in pledges. Brand Knew's efforts helped drive donations and foster new brand partnerships.

Stand Up To Cancer