Case Study: One Mind amplifies mental health impact with Brand Knew

One Mind reaches 8 million people and grows Instagram nearly 400% with Brand Knew

One Mind, a nonprofit organization dedicated to brain health, faced the challenge of an outdated brand identity and a minimal digital presence that did not reflect its significant role in neuropsychiatric research. To scale its profile with the public and prospective donors, One Mind engaged the vendor Brand Knew for a comprehensive brand and digital overhaul, including a new visual identity and a revamped social media strategy.

Brand Knew established a contemporary visual identity and completely redesigned One Mind's website and social media channels. The solution included a cohesive system for all programs and a new identity for its Healthy Brains Global Initiative. The results were substantial: in ten months, Brand Knew grew One Mind's Instagram following by nearly 400%, reached almost 8 million people with branded content, and increased engaged users by over 1,000% to 1.3 million through a paid media strategy.

One Mind