Case Study: Noble House achieves mattress brand growth with Brand Knew

Noble House launches OkiOki mattresses at $550 with Brand Knew

Noble House, a powerhouse furniture company, partnered with the creative agency Brand Knew to launch a new mattress brand called OkiOki and penetrate the saturated mattress-in-a-box market. Their challenge was to compete against established juggernauts like Casper and Purple from a standing start.

Brand Knew developed a comprehensive solution encompassing branding, product strategy, and marketing. They created the OkiOki brand identity, positioned it on transparency and affordability, and developed a variety of mattress types to suit different needs. The agency built a data-driven e-commerce website with a sleep quiz and executed a multi-channel paid media and social strategy. This approach successfully established the brand, with products outperforming sales projections and brand awareness growing exponentially.

Noble House