Case Study: Netspend cuts acquisition costs and boosts funded accounts with Brand Knew

NetSpend cuts CPA by 20% with Brand Knew

Netspend, a provider of flexible financial solutions, sought to maximize new funded accounts while significantly reducing its customer acquisition costs. They partnered with the vendor Brand Knew to overhaul their digital acquisition strategy for more efficient and effective performance.

Brand Knew implemented a comprehensive solution involving hyper-focused audience segmentation, a refreshed creative suite, and optimized landing pages. They also integrated authentic customer testimonials and refined the post-sign-up experience to improve retention. As a result, Netspend saw a click-through rate more than double the category average and a 20% drop in cost per acquisition. Most notably, Brand Knew helped drive Netspend's customer acquisition cost down by over 100%, creating a scalable model for long-term growth.

NetSpend