Case Study: Mike Tolkin achieves 20,000+ primary votes with Brand Knew

Mike Tolkin reaches 4 million people on Facebook with Brand Knew

The customer, Mike Tolkin, an entrepreneur running for Mayor of New York City, faced the challenge of launching a campaign during a politically divisive time. He needed to build a movement that would transform City Hall and applied his business principles to solve major city issues. He engaged the vendor, Brand Knew, for branding, creative digital media strategy, and web development to lay the groundwork for his campaign.

Brand Knew implemented an untraditional, policy-centric campaign with a bold visual identity and an unconventional, interactive website. Instead of focusing on the candidate personally, their social media strategy highlighted key policies and objectives. This approach, which hyper-targeted likely supporters online, reached four million people on Facebook. Mike Tolkin earned over 20,000 votes in the primary and nearly 11,000 in the general election, outperforming other independent candidates and establishing a lasting movement.