Case Study: Loyola Marymount University streamlines student housing engagement with Brand Knew

Loyola Marymount University boosts housing portal traffic with Brand Knew

The customer, Loyola Marymount University, faced a challenge with its outdated and non-responsive online housing portal, which was a key tool for recruiting and preparing incoming students. The portal was difficult to navigate, particularly for mobile users, and risked hindering the student experience. Brand Knew was tasked with reimagining this digital experience and its associated communications.

Brand Knew redesigned the web portal and email strategy, organizing the content into three clear segments for prospective, accepted, and committed students. The solution included a clean, image-based email design to drive traffic and even a redesigned physical mailer. As a result, the LMU Housing portal became the most trafficked student portal on the university's website by a significant margin, and the university gained a dynamic, easily updated system for long-term use.

Loyola Marymount University