Case Study: Karate Combat achieves rapid fanbase growth and sponsor appeal with Brand Knew

Karate Combat triples Instagram followers to 800k with Brand Knew

Karate Combat, a professional karate league, partnered with the agency Brand Knew to grow its global reach and establish itself within professional sports. Their primary challenge was to increase viewership and grow their social media presence to drive sponsorships and brand legitimacy.

Brand Knew implemented integrated organic and paid social media strategies, with a standout focus on innovative TikTok campaigns using Spark Ads. They also managed paid tune-in campaigns for live events. As a result, Karate Combat's Instagram followers grew from 250k to over 1 million, and its TikTok account surpassed 1 million followers with over 10 million engagements. Event viewership grew to regularly over 20 million per event, helping secure multi-million dollar brand partnerships. Brand Knew's work was recognized by TikTok as the Most Innovative Agency of 2023.

Karate Combat