Case Study: James+James boosts engagement and scales sales with Brand Knew

James+James boosts Thumb-Stop Ratio by 188% with Brand Knew

James+James, a high-end custom furniture maker, faced dwindling customer interest and difficulty scaling their direct-to-consumer business due to outdated creative and inefficient digital campaigns. Brand Knew provided a full-funnel strategy and creative production to address these challenges.

Brand Knew implemented a three-pillar solution featuring new thumb-stopping creative, a fine-tuned digital funnel, and a customer journey overhaul. This approach yielded a 188% increase in Thumb-Stop Ratio and a 144% rise in Hold Rate for UGC, while simultaneously lowering ad spend and cost-per-acquisition and maintaining sales volume, securing a path for sustainable growth.

James+James