Case Study: Goodwill Southern California boosts digital reach and community impact with Brand Knew

Goodwill Southern California grows website traffic 690% with Brand Knew

Goodwill Southern California needed to evolve its digital presence to match its strong brand equity and communicate its full community impact beyond being a thrift store. They partnered with the vendor Brand Knew for digital strategy and website development.

Brand Knew built a comprehensive online hub and executed targeted social media and influencer strategies. This solution led to a 690% increase in average monthly website traffic, over 4.5 million pageviews in 2022, and the growth of Goodwill SoCal's Instagram to become the most followed in the national Goodwill network. Brand Knew's efforts also drove over 55,000 store visits via Google Ads and successfully navigated crisis communications.

Goodwill Southern California