Case Study: FosterMore grows foster care awareness and leads with Brand Knew

FosterMore generates 12,500 foster parent leads with Brand Knew

FosterMore, a coalition of not-for-profit organizations working to raise awareness for youth in foster care, faced the challenge of launching with no online presence or official branding and an urgent three-week deadline. They reached out to the vendor Brand Knew for urgent creative direction and digital marketing services.

Brand Knew conceived and implemented FosterMore’s branding, managed its social media, and developed a targeted digital strategy. This included a custom media buying tactic that generated over 23 million impressions and 12,500 leads from adults applying to become foster parents or mentors. As a direct result of Brand Knew's work, FosterMore grew into a vibrant online hub for the foster care community.

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