Case Study: Esquire Network builds fan engagement and reach with Brand Knew

Esquire Network grows Friday Night Tykes Instagram 136% with Brand Knew

The customer, Esquire Network, needed creative and tactical support to build the social media presence for its popular television show, Friday Night Tykes. They engaged the vendor, Brand Knew, for digital and creative strategy services to grow the show's energized fanbase.

Brand Knew implemented a consistent narrative focused on the show's core themes, executing cross-platform promotional campaigns and live coverage. This strategy drove significant engagement, with the Facebook page gaining over 96.4 million impressions and the Instagram account growing by 136% in a single season. Brand Knew solidified the show's social presence, extended brand awareness, and successfully established it as a national hub for youth football.

Esquire Network