Case Study: Esquire Network boosts social engagement and TV tune-in with Brand Knew

Esquire Network boosts engagement with Brand Knew, driving hundreds of thousands of engaged fans and millions of digital impressions each week

The customer Esquire Network, an entertainment and lifestyle television channel, sought to boost brand awareness and audience engagement for its programming. They engaged the vendor Brand Knew to leverage social media and creative marketing to meet this challenge.

Brand Knew implemented a tailored social strategy that included audience-driven content planning, attentive community management, and innovative social activations. For the series 'Knife Fight', they created an interactive Instagram cookbook. This strategy resulted in strong social growth that positively impacted television ratings, garnering hundreds of thousands of engaged fans and millions of digital impressions weekly for Brand Knew's client.

Esquire Network