Brand Knew
61 Case Studies
Case Study: EL AL USA achieves 650% Facebook growth and strong ticket sales with Brand Knew
A Brand Knew Case Study
EL AL USA grows Facebook following 650% with Brand Knew
EL AL USA, the American division of Israel's national airline, came to Brand Knew for a digital overhaul. Their challenge was to stay competitive by optimizing the creative implementation and management of their online presence and to drive growth in customer engagement and ticket sales.
Brand Knew developed and implemented a high-level social and digital strategy, managing daily social channels, customer care, and strategic partnerships. They executed targeted contests and strategic media buying, focusing on driving frequent flyer registrations and ticket sales. As a result, EL AL USA's social following grew by over 650% on Facebook, contests generated tens of thousands of new frequent flyer members, and Brand Knew consistently achieved a strong return on ad spend, including a 100x+ return on a specific Cyber Monday campaign, making social media their most successful marketing channel in the USA.
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