Case Study: E! Entertainment grows KUWTK’s digital engagement with Brand Knew

E! Entertainment reaches 70 million impressions in 4 months with Brand Knew

The customer, E! Entertainment, faced the challenge of elevating the routine tone and visuals for their flagship show, Keeping Up With The Kardashians, to establish a new social narrative for its eleventh season. They engaged the vendor, Brand Knew, for creative marketing services to refresh the brand's digital presence.

Brand Knew implemented a multifaceted creative marketing solution, which included launching an official Instagram account with a distinctive kaleidoscope visual and creating an interactive web portal for fans. The vendor's initiatives led to significant results: the social accounts achieved over 70 million impressions, the Instagram account gained over a million followers, and the custom portal saw high engagement with a 24% user return rate.

E! Entertainment