Case Study: Duff’s Cakemix grows social engagement and brand community with Brand Knew

Duff’s Cakemix grew social following over 80% with Brand Knew

Duff’s Cakemix, a DIY dessert decorating shop in Los Angeles, had a strong offline brand but needed a cohesive and compelling social media presence to connect with consumers online. They enlisted the vendor Brand Knew to elevate their brand on social channels through a refined identity and creative content.

Brand Knew crafted a culturally-relevant brand voice and created compelling content tied to trends, which increased engagement. They managed community conversations and installed a live social feed in the store using Enplug software to bridge online and offline audiences. Through strategic partnerships and influencer collaborations, Brand Knew grew the brand's social following by an average of over 80% across platforms in the first year, driving business to the physical location.

Duff’s Cakemix