Case Study: Cosmic Kids Yoga boosts subscribers and sales with Brand Knew

Cosmic Kids Yoga grows 4,000 app subscribers with Brand Knew

Cosmic Kids Yoga, a provider of yoga and mindfulness for kids and families, experienced a massive surge in popularity during the global pandemic. The founders sought help from Brand Knew to manage the increased volume of interest and to convert their YouTube subscribers into paying customers for their app and teacher training course.

Brand Knew implemented a comprehensive strategy that included creating a free "Yoga Quest" lead magnet to grow the email list, leveraging testimonials to boost teacher training enrollment, and launching a timely "Mental Health Superpowers" campaign. These efforts resulted in over 4,000 new app subscribers, 70 teacher training course sales generating over £13K, 30,000 new email subscribers, and a campaign that reached 375,000 people. Brand Knew successfully helped Cosmic Kids Yoga capitalize on its growth and meet its strategic goals.

Cosmic Kids Yoga