Case Study: ChangeUp builds a modern savings brand with Brand Knew

ChangeUp taps Brand Knew to target $10.5 billion in spare change

ChangeUp, a company creating a modern piggy bank device to digitize spare change, sought to tap into a large market of idle coins. They engaged the vendor Brand Knew for a comprehensive suite of branding and design services to overhaul their identity and strategy ahead of product launch.

Brand Knew executed a full rebranding, including a new logo, redesigned product and website, and a refreshed mobile app. They developed and managed a media buying plan and social media strategy, and launched an innovative guerrilla marketing campaign with fictional political candidates. This creative foundation provided ChangeUp with the strategic support needed for growth.

ChangeUp