Case Study: betr achieves rapid fantasy sports growth with Brand Knew

betr builds a $100 million run-rate business with Brand Knew in 90 days

The customer betr, a new fantasy sports app, faced the challenge of scaling user acquisition rapidly to compete with established industry giants ahead of the NFL season. They partnered with the vendor Brand Knew to leverage performance marketing and paid media expertise, aiming to effectively use their influencer roster in paid campaigns to attract first-time depositors.

Brand Knew's solution involved quickly producing engaging UGC-style ad assets from influencer footage and implementing a precise tracking strategy to optimize cost per depositor. They also navigated complex advertising regulations, securing whitelisting on key platforms like TikTok. This strategy drove exceptional results, helping betr achieve a top 10 sports app ranking and build a $100 million run-rate business within 90 days, while setting a new industry benchmark for efficient customer acquisition.

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