Case Study: AVP grows fan engagement and revenue with Brand Knew

AVP grows membership sign ups 41.7% with Brand Knew

AVP, America's professional beach volleyball tour, sought to reposition itself as a premier sports league and grow its digital fanbase. They faced challenges with an outdated, confusing website and disconnected fan engagement. AVP partnered with Brand Knew as their creative and digital agency of record to overhaul their digital presence and marketing strategy.

Brand Knew executed a comprehensive digital solution, including a complete website redesign with live scoring and a user-friendly interface, a shift to free streaming on YouTube, and a multi-platform social media campaign. Their efforts resulted in significant growth: website users grew from 445K in 2020 to nearly 1 million in 2022, YouTube streams garnered over 17 million views, and social media efforts generated over 168 million impressions. Brand Knew also rebuilt the membership portal, leading to a 41.7% increase in sign-ups and a 51.1% year-over-year increase in gross revenue.

AVP