Case Study: AVP achieves a successful digital return to live sports with Brand Knew

AVP boosts tournament viewership 70% with Brand Knew

The customer, AVP, a professional beach volleyball league, faced the challenge of canceling its entire 2020 season due to the COVID-19 pandemic. With Brand Knew's guidance, they sought to pivot and become one of the first live sports to return, aiming to reach a new audience and build brand recognition.

Brand Knew developed the new "Champions Cup Series" brand identity and a fully digital content strategy. This solution led to a 70% increase in viewership on NBC and a 66% increase on Amazon Prime Video. The AVP's Instagram followers grew by 7% (14k new followers) in three weeks, and social content earned over 30 million impressions. The website also saw a major traffic increase, with 1.1 million pageviews in three weeks.

AVP