Case Study: Lavazza launches its first sub-brand outside Italy with Brand chemistry

Lavazza generates 543 leads with Brand chemistry

Lavazza engaged Brand Chemistry to modernize its B2B presence in Australia and launch Mosaic, its first sub-brand developed outside of Italy. The ambitious challenge was to create a new brand and go-to-market strategy that would move beyond product features and resonate with Australian coffee culture while honoring Lavazza's European heritage.

Brand Chemistry developed the brand strategy and created a digital experience centered on an immersive microsite. This solution successfully balanced cultural resonance with lead generation, resulting in a microsite conversion rate of 33.6% and over 250 qualified leads. The broader campaign generated 543 leads, surpassing its goal by 271%, and the work received a global Web Excellence Award.

Lavazza