Case Study: Formline Group achieves a trusted, sophisticated brand identity with Brand chemistry

Formline Group refreshes its brand after 25 years with Brand chemistry

Formline Group, a family-owned workplace design and construction business, had a brand identity that no longer reflected its 25 years of capability and quality, making it a well-kept secret in regional NSW. The challenge was to develop a new brand that accurately conveyed its sophisticated positioning and future vision. They engaged Brand Chemistry for branding services to address this problem.

Brand Chemistry began by clarifying the company's strategic positioning before developing a clean, minimal, and sophisticated visual identity. The new brand was designed to be recognizable across all touchpoints and to grow with the business. The outcome was a strategically-aligned identity that the Formline team was proud of, which immediately resonated with key clients who described it as trusted, professional, and clever.

Formline Group