Case Study: Arborcraft enters Tier 1 infrastructure with Brand chemistry

Arborcraft reaches 183% of attendance target with Brand chemistry

Arborcraft, a company with a strong reputation in residential arboriculture, faced the challenge of expanding into the Tier 1 infrastructure market. Despite having the necessary technical capabilities and safety record, they were not yet recognized by key decision-makers in the new sector. They engaged Brand Chemistry to help them establish credibility and reach these hard-to-contact project directors and environmental managers.

Brand Chemistry developed a new brand strategy that positioned Arborcraft as a specialist provider for time-critical infrastructure tree services. The solution included an activation approach centered on expert-led roundtable events. This strategy successfully launched their new positioning, resulting in their inaugural event achieving 153% of its RSVP target and a 20.4% digital conversion rate. The work accelerated Arborcraft's sales process, opened new doors, and won a global Web Excellence Award for Brand Strategy.

Arborcraft