Brand Catalyser
18 Case Studies
A Brand Catalyser Case Study
The Romano Property Group (RPG) engaged Brand Catalyser to establish a stronger digital presence for its high-end No. 8 Grattan Street apartment development. RPG's challenge was to effectively market the luxury property in the competitive real estate market while aligning with its budget and brand values.
Brand Catalyser implemented a tailored media marketing strategy that utilized a portfolio approach across major and niche real estate platforms. They also created a targeted campaign for the Australian Chinese market on WeChat and SEM. This solution generated over 1,000 qualified leads for RPG, resulting in the sale of 9 out of 15 apartments and providing significant impetus for the project's construction phase.